EcoMetrics integrates directly with the below digital marketing tools, with more being added all the time.
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Connect Meta to measure the carbon impact of your Facebook and Instagram activity. EcoMetrics uses campaign data to help you understand emissions across your paid social activity.
Connect LinkedIn to track emissions from your LinkedIn advertising. See how your campaigns contribute to your overall marketing footprint.
Connect Google Analytics to measure the carbon impact of website activity. EcoMetrics helps you understand how traffic, sessions and user behaviour contribute to your digital emissions.
Connect HubSpot to track emissions linked to your marketing activity, including email campaigns and audience engagement. Bring CRM and marketing data into your carbon reporting.
Connect Mailchimp to measure emissions from your email marketing. Track the impact of sends, campaigns and engagement as part of your wider marketing footprint.
Connect Klaviyo to report on the carbon impact of your email marketing activity. EcoMetrics helps ecommerce and CRM teams understand emissions from customer communications.
Connect Google Ads to measure emissions from your paid search and advertising activity. See how campaigns, clicks and impressions contribute to your marketing emissions.
TikTok integration is coming soon, helping you measure the carbon impact of your short-form video and paid social activity.
Snapchat integration is coming soon, giving you a clearer view of emissions from Snapchat campaigns and audience engagement.
X integration is coming soon, helping you report on emissions linked to activity and advertising across the platform.
Pinterest integration is coming soon, helping brands measure the carbon impact of Pinterest campaigns and visual discovery activity.
Reddit integration is coming soon, giving teams a way to include Reddit activity in their wider marketing carbon reporting.
Using EcoMetrics is super simple. Simply follow the below steps and in less than 10 minutes you will be tracking your digital marketing carbon impact.
Link the marketing tools you already use, including paid media, website analytics and email platforms. Setup is designed to be quick, so you can start building a clearer view of your marketing emissions without a long onboarding process.
EcoMetrics uses activity data from your connected platforms, such as impressions, clicks, sessions, sends and campaign activity. This helps you move beyond broad spend based estimates and report on what your marketing is actually doing.
The platform applies emissions factors to your marketing activity data to calculate the carbon impact of your campaigns, channels and platforms. Our methodology has been developed alongside Sheffield Hallam University and guided by the Global Media Sustainability Framework.
Use dashboards and reports to understand where emissions are coming from, compare activity across channels and identify opportunities to reduce impact over time.
