Accurate data is the foundation of sustainable marketing.
EcoMetrics is built on robust, verifiable methodologies so you can trust every number. From emission factors to reporting frameworks, we make sure your insights stand up to scrutiny from clients, stakeholders, and regulators.
EcoMetrics has been developed in partnership with researchers at Sheffield Hallam University, ensuring our methodology is grounded in the latest academic research. This collaboration brings scientific rigour to every calculation, giving you confidence in the results.
Our emissions engine isn’t a black box. It’s been built in-house by our team, specifically for digital marketing. We continually update emission factors and methodologies in line with industry standards, so you always have access to the most accurate, up-to-date data available.
Our methodology is grounded in trusted, verifiable data. EcoMetrics draws from a wide range of internationally recognised sources, including:
• National Grid and government energy reports
• International Energy Agency (IEA) and Statista global datasets
• Academic research and independent energy studies
• Industry frameworks such as Ad Net ZeroTechnical benchmarks for device and network energy use
• Guidance from sustainability bodies like the Carbon Trust
By combining these sources with Sheffield Hallam University’s research partnership and our in-house expertise, EcoMetrics ensures every calculation is transparent, credible, and kept up to date.
EcoMetrics integrates with ClimatePartner to provide trusted, verifiable offsetting. All projects are GOLD VER certified, the highest standard for voluntary emission reductions. That means every tonne of CO₂ is independently verified, transparent, and traceable, giving you confidence that your campaigns are genuinely carbon neutral.
