Version: 1.0

These Terms and Conditions apply to your use of the EcoMetrics platform, website, dashboards, reports, integrations, carbon calculations, digital assets and related services.

EcoMetrics is a trading name of Printelligence Network Limited, a company registered in England and Wales under company number 07043458, with its registered office at 8 Morston Business Park, Whaley Road, Barugh Green, Barnsley, Yorkshire, S75 1HQ.

By creating an account, purchasing a subscription, connecting a marketing account, accessing the platform, or otherwise using EcoMetrics, you agree to these Terms.

EcoMetrics is provided for business use only. It is not intended for consumers.

1. About these Terms

1.1 These Terms form a legally binding agreement between you and Printelligence Network Limited trading as EcoMetrics.

1.2 In these Terms:

• “we”, “us” and “our” mean Printelligence Network Limited trading as EcoMetrics;

• “you” and “your” mean the business, agency, organisation or other legal entity using EcoMetrics;

• “Platform” means the EcoMetrics software platform, website, dashboards, tools, reports, integrations and related services;

• “Services” means the services provided through or in connection with the Platform;

• “Authorised Users” means your employees, contractors, representatives, agents or client representatives who are allowed to access the Platform;

• “Campaign Data” means marketing, advertising, website, email, analytics and campaign activity data processed through the Platform;

• “Carbon Data” means estimated emissions data, calculations, reports, dashboards and outputs generated by EcoMetrics;

• “Subscription Term” means the monthly, annual or other subscription period you select;

• “Badge Assets” means “Tracked by EcoMetrics”, “Measured by EcoMetrics”, EcoMetrics badges, labels, graphics, marks, certificates or similar assets made available to you.

1.3 If you use EcoMetrics on behalf of an organisation, you confirm that you have authority to accept these Terms on behalf of that organisation.

1.4 EcoMetrics is for business-to-business use only. You must not use the Services as a consumer.

2. What EcoMetrics does

2.1 EcoMetrics helps businesses and agencies estimate the carbon emissions associated with marketing and digital activity.

2.2 The Platform may connect to marketing, advertising, analytics, email and website platforms in order to process Campaign Data and generate Carbon Data.

2.3 Integrations may include Meta, LinkedIn, Google Analytics, HubSpot, Mailchimp, Klaviyo, Google Ads and other platforms added from time to time.

2.4 EcoMetrics provides estimated emissions calculations and related insights. Unless expressly agreed in writing, EcoMetrics does not provide legal advice, audit services, carbon-accounting assurance, formal verification, regulatory compliance advice, environmental consultancy or certification.

3. Your account and users

3.1 You must provide accurate and complete information when creating an account, purchasing a subscription or using the Services.

3.2 You are responsible for:

• all activity under your account;

• ensuring your Authorised Users comply with these Terms;

• keeping login details secure;

• ensuring you have permission to connect any third-party account, platform or data source;

• promptly telling us if you suspect unauthorised access to your account.

3.3 You must not share login details with anyone other than Authorised Users.

3.4 We may suspend access if we reasonably believe your account has been compromised or is being used in breach of these Terms.

4. Subscriptions, payment and renewal

4.1 You must pay the fees for the subscription plan you select.

4.2 Current pricing may be shown on our website, pricing page, checkout page, proposal, order form or within the Platform. Pricing may vary depending on your plan, billing frequency, usage, features, channels, number of connected brands, or other commercial arrangements.

4.3 Fees are charged monthly or annually in advance, depending on the subscription you choose.

4.4 Payment is by card unless we agree another payment method in writing.

4.5 You authorise us and our payment processor to charge your chosen payment method for all applicable fees and taxes.

4.6 All fees are exclusive of VAT unless stated otherwise.

4.7 Subscriptions renew automatically at the end of each monthly or annual Subscription Term unless cancelled before the renewal date.

4.8 You may cancel your subscription through the Platform, account settings, or by contacting us.

4.9 Cancellation takes effect at the end of your current paid Subscription Term. You will continue to have access until then unless your account is suspended or terminated under these Terms.

4.10 Except where required by law or agreed by us in writing, fees are non-refundable. We do not provide refunds or credits for part-used subscription periods, unused features, unused reports, unused integrations or cancellation before the end of a Subscription Term.

4.11 We may change our pricing from time to time. Unless we tell you otherwise, pricing changes will apply from your next renewal date.

4.12 If payment fails or fees are overdue, we may retry payment, contact you, suspend access, or terminate your subscription.

5. Integrations and third-party platforms

5.1 EcoMetrics depends on data from third-party platforms, systems and APIs.

5.2 You are responsible for:

• having permission to connect any third-party platform;

• complying with third-party platform terms and policies;

• ensuring connected accounts are lawful and authorised;

• maintaining permissions, access and account settings;

• ensuring Campaign Data made available to EcoMetrics is accurate and complete.

5.3 We do not control third-party platforms and are not responsible for:

• outages, bugs, delays, reporting errors or availability issues;

• API changes or restrictions;

• changes to permissions, data fields, attribution models or reporting methods;

• inaccurate, incomplete, delayed or unavailable data;

• suspension or termination of your third-party platform account;

• loss of functionality caused by third-party platform changes.

5.4 We may add, remove, suspend, replace or change integrations from time to time.

5.5 If a third-party platform changes or removes access to data required by EcoMetrics, some functionality may be unavailable or less accurate.

6. Campaign Data

6.1 You own your Campaign Data.

6.2 You grant us the right to access, process, host, analyse, transmit, display and use Campaign Data as reasonably necessary to:

• provide the Services;

• generate Carbon Data;

• operate and improve the Platform;

• provide support;

• maintain security;

• troubleshoot issues;

• comply with law;

• enforce these Terms.

6.3 Campaign Data may include campaign IDs, account IDs, campaign names, channel activity, impressions, clicks, spend, website activity, email activity, analytics, performance metrics and related marketing activity data.

6.4 You must not upload, provide or connect unnecessary personal data, passwords, special category personal data, children’s data, consumer personal data or other sensitive personal data unless we have expressly agreed this in writing.

6.5 You are responsible for the accuracy, quality, legality and completeness of Campaign Data.

6.6 We are not responsible for errors, omissions, inaccuracies or misleading outputs caused by inaccurate, incomplete, delayed, mislabelled or unavailable Campaign Data.

6.7 We may use aggregated and anonymised data derived from use of the Services for benchmarking, product improvement, methodology improvement, research, analytics, industry insights and marketing, provided that no customer, client brand or individual is reasonably identifiable.

7. Carbon calculations and methodology

7.1 Carbon Data generated by EcoMetrics is an estimate, not an exact measurement.

7.2 Carbon Data may be based on Campaign Data, emissions factors, assumptions, conversion models, available platform data, channel-specific data, device assumptions, network assumptions, server assumptions, electricity-grid assumptions and other relevant methodology inputs.

7.3 Carbon Data may be affected by:

• the accuracy and completeness of Campaign Data;

• the quality and availability of third-party platform data;

• changes to APIs or reporting methods;

• platform data sampling or aggregation;

• campaign naming and structure;

• emissions factor updates;

• modelling assumptions;

• scientific, technical or industry developments;

• limitations in available data.

7.4 We may update, improve or replace our methodology, assumptions, emissions factors, calculations and reporting methods from time to time.

7.5 Methodology updates may change current or historic Carbon Data.

7.6 We do not guarantee that EcoMetrics outputs will match any other calculator, reporting framework, third-party assessment, internal calculation, audit, regulatory methodology or certification process.

7.7 You are responsible for reviewing and interpreting Carbon Data before relying on it.

8. Reports, environmental claims and public use

8.1 You may use Carbon Data and reports generated by EcoMetrics for your internal business purposes during your active subscription.

8.2 You may use EcoMetrics outputs to support external reporting or communications, provided that any claims are accurate, properly qualified, not misleading and limited to the activity actually tracked through EcoMetrics.

8.3 You are solely responsible for any environmental, sustainability, ESG, carbon reduction, carbon-neutral, net-zero, offsetting or similar claims you make using or referring to EcoMetrics, Carbon Data, reports or Badge Assets.

8.4 You must not use EcoMetrics outputs in a way that:

• is misleading;

• exaggerates environmental impact or benefit;

• omits important limitations;

• suggests EcoMetrics has verified, certified or audited your organisation unless we have expressly agreed this in writing;

• suggests a product, service, campaign, brand or organisation is carbon neutral, net zero, sustainable, green or eco-friendly unless you have proper evidence to support that claim;

• implies that EcoMetrics has measured the entire environmental impact of your business, product, service or campaign unless that is expressly stated in the relevant report.

8.5 You must ensure that any claim based on EcoMetrics is compliant with applicable law, advertising standards, consumer protection rules, industry guidance and platform rules.

8.6 We may require you to amend or remove any use of EcoMetrics’ name, outputs, reports or Badge Assets that we reasonably consider misleading, inaccurate, unlawful, reputationally harmful or inconsistent with these Terms.

9. Badge Assets and “Tracked by EcoMetrics” marks

9.1 During an active paid subscription, we may allow you to use Badge Assets on channels, websites, pages, campaigns or materials connected to your use of the Platform.

9.2 We grant you a limited, revocable, non-exclusive, non-transferable licence to use Badge Assets during your active subscription, strictly in accordance with these Terms and any brand guidelines we provide.

9.3 You may use Badge Assets only in relation to channels, accounts, campaigns or marketing activity actively connected to and tracked through EcoMetrics.

9.4 You must not use Badge Assets:

• after your subscription ends;

• in relation to activity not tracked through EcoMetrics;

• in a way that suggests certification, verification or endorsement beyond the activity actually tracked;

• in a misleading or exaggerated way;

• in a way that damages EcoMetrics’ reputation;

• after we have asked you to remove or amend them.

9.5 When your subscription is cancelled, expires or is terminated, you must promptly remove all Badge Assets from your website, marketing materials, client materials, social media, advertising, reports and any other public or private materials.

9.6 We may withdraw, update or change Badge Assets at any time.

10. Agencies and client brands

10.1 EcoMetrics may be used by both brands and agencies.

10.2 If you are an agency, you may create an agency account on the Platform and invite your customers or client brands to create their own EcoMetrics accounts.

10.3 Each client brand must create its own account, accept the applicable EcoMetrics terms, provide its own billing details, pay EcoMetrics directly, and connect its own marketing, advertising, analytics, email or website accounts.

10.4 Once a client brand has created an account, connected its relevant marketing accounts, and authorised agency access, the agency may be able to view that client brand’s Campaign Data, Carbon Data, reports, dashboards and related outputs through the agency account.

10.5 The agency is responsible for ensuring that it has the client brand’s permission to invite the client brand to the Platform and to view or access that client brand’s data, reports and outputs.

10.6 The client brand is responsible for:

• ensuring the marketing accounts it connects are lawful and authorised;

• ensuring its Campaign Data is accurate and complete;

• paying the applicable EcoMetrics subscription fees;

• deciding how to use or rely on Carbon Data and reports;

• any environmental, sustainability, ESG, carbon reduction, carbon-neutral, net-zero, offsetting or similar claims it makes using EcoMetrics.

10.7 The agency is responsible for:

• the use of its agency account;

• ensuring its Authorised Users comply with these Terms;

• only accessing client brand accounts where it has permission to do so;

• keeping agency access permissions up to date;

• removing or updating access where its relationship with a client brand ends.

10.8 EcoMetrics is not responsible for disputes between agencies and client brands, including disputes about account access, data visibility, client relationships, fees, service delivery, reporting, recommendations or use of EcoMetrics outputs.

10.9 If a client brand removes agency access, ends its relationship with the agency, cancels its EcoMetrics subscription, or asks EcoMetrics to remove the agency’s access, the agency may lose access to that client brand’s data, reports, dashboards and outputs.

10.10 EcoMetrics may suspend, restrict or remove agency access to a client brand’s account if EcoMetrics reasonably believes that the agency no longer has permission to access that account, that continued access creates a legal or security risk, or that access is being used in breach of these Terms.

10.11 Agencies may be eligible to receive commission, referral fees or other partner benefits from EcoMetrics where this has been agreed separately in writing. Any such commission, referral, reseller, partner or revenue-share arrangement is governed by a separate agreement and is not covered by these Terms.

10.12 Nothing in these Terms makes an agency an employee, agent, legal representative, partner or joint venture partner of EcoMetrics. An agency must not make commitments, warranties, claims or representations on behalf of EcoMetrics unless EcoMetrics has expressly authorised this in writing.

11. Offsetting and future environmental services

11.1 EcoMetrics currently focuses on calculating and reporting estimated marketing-related emissions.

11.2 We may in the future introduce functionality that allows customers to access carbon offsetting, carbon removal, environmental contribution, sustainability project funding or similar services through third-party providers.

11.3 Unless expressly stated otherwise, any such services will be provided by third-party providers, not by EcoMetrics.

11.4 We do not guarantee the availability, quality, permanence, verification, certification, legal status, price, environmental benefit or suitability of any third-party offsetting or environmental project.

11.5 You are responsible for ensuring that any claims you make about offsetting or environmental projects are accurate, substantiated and legally compliant.

12. Acceptable use

12.1 You must not:

• use EcoMetrics unlawfully or fraudulently;

• use EcoMetrics to make misleading environmental claims;

• interfere with or disrupt the Platform;

• attempt to gain unauthorised access to the Platform or other accounts;

• introduce malware, viruses or harmful code;

• scrape, crawl, bulk extract or harvest data from the Platform;

• reverse engineer, decompile or copy the Platform, methodology, calculations or underlying logic;

• use EcoMetrics to build, train or improve a competing product or service;

• resell or make the Services available to third parties except as expressly permitted for agencies under these Terms;

• remove proprietary notices;

• upload unlawful, harmful, misleading or infringing material;

• use the Services in breach of third-party platform terms;

• security test, penetration test or stress test the Platform without our prior written consent.

12.2 We may suspend or terminate access if we reasonably believe you have breached this section.

13. Intellectual property

13.1 We and our licensors own all rights in the Platform, Services, software, methodology, calculations, assumptions, emissions factors, dashboards, reports format, templates, Badge Assets, branding, documentation and related materials.

13.2 You own your Campaign Data.

13.3 You may use the Platform, reports and outputs only as allowed by these Terms.

13.4 You must not copy, reproduce, modify, adapt, reverse engineer, sell, license or exploit any part of the Platform, Services, methodology or Badge Assets except as expressly permitted by these Terms.

13.5 If you provide feedback, ideas or suggestions, we may use them without restriction or obligation.

14. Confidentiality

14.1 Each party must keep the other party’s confidential information confidential and must not disclose it except as required to perform these Terms, comply with law, obtain professional advice, or with the other party’s consent.

14.2 Confidential information includes non-public business, technical, commercial, financial, product, customer, data, methodology and platform information.

14.3 Confidentiality obligations do not apply to information that is already public, already lawfully known, independently developed, or lawfully received from a third party without confidentiality restrictions.

14.4 This section continues after your subscription ends.

15. Privacy and data protection

15.1 We process personal data in accordance with our Privacy Policy, available on the EcoMetrics website.

15.2 Our Privacy Policy explains what personal data we collect, how we use it, who we share it with, how long we keep it and what rights individuals have.

15.3 You must ensure that any personal data you provide or make available to EcoMetrics is provided lawfully.

15.4 You must not upload or connect unnecessary personal data to the Platform.

15.5 To the extent we process personal data on your behalf as your processor, we will:

• process it only as necessary to provide the Services and in accordance with your lawful instructions;

• ensure relevant personnel are subject to confidentiality obligations;

• use appropriate technical and organisational security measures;

• use sub-processors where reasonably necessary to provide the Services;

• remain responsible for our sub-processors’ processing where required by law;

• provide reasonable assistance with data subject requests, data protection impact assessments and personal data breaches where required by law;

• notify you of a personal data breach where required by law;

• delete, return or anonymise personal data at the end of the relationship, unless we are required or permitted to retain it.

15.6 You authorise us to use sub-processors and service providers to support delivery of the Services, including Webmart Limited, hosting providers, payment providers, analytics providers, software providers, support providers and integration providers.

15.7 We may retain data after your subscription ends where necessary for legal, regulatory, tax, accounting, security, dispute resolution, fraud prevention or legitimate business purposes.

15.8 We may retain anonymised data indefinitely.

16. Support and availability

16.1 We will provide reasonable email support during normal UK business hours on Business Days.

16.2 Support is provided on a reasonable-efforts basis unless we expressly agree a specific support commitment in writing.

16.3 We do not guarantee any particular response time or resolution time unless expressly agreed in writing.

16.4 We will use reasonable efforts to make the Platform available, but we do not guarantee that it will be uninterrupted, error-free, or continuously available.

16.5 The Platform may be unavailable or affected by maintenance, updates, hosting issues, internet issues, payment provider issues, security incidents, third-party platform issues, Force Majeure Events or other circumstances outside our reasonable control.

17. Suspension and termination

17.1 We may suspend or restrict access to the Services if:

• payment fails or fees are overdue;

• you breach these Terms;

• we reasonably believe your use creates a security, legal, reputational or operational risk;

• you use EcoMetrics to make misleading claims;

• your account appears compromised;

• a third-party platform requires us to restrict access;

• we are required to do so by law or regulator;

• continued access may harm EcoMetrics, other customers, third-party platforms or the Platform.

17.2 We may terminate your subscription if you materially breach these Terms and do not remedy the breach within 14 days of notice, or immediately where the breach cannot reasonably be remedied.

17.3 You may cancel your subscription in accordance with section 4.

17.4 On cancellation, expiry or termination:

• your right to access the Services ends at the end of the applicable access period;

• all outstanding fees remain payable;

• you must stop using Badge Assets;

• you must remove Badge Assets from all channels and materials;

• you must stop using EcoMetrics’ branding except for factual references to historic use;

• we may disable your account.

17.5 You are responsible for exporting any reports or data you need before your access ends.

18. Warranties and disclaimers

18.1 We will provide the Services with reasonable skill and care.

18.2 Except as expressly stated in these Terms, the Services are provided “as is” and “as available”.

18.3 We do not guarantee that:

• the Services will be uninterrupted or error-free;

• the Services will meet all of your requirements;

• Carbon Data will be perfectly accurate, complete or suitable for every purpose;

• EcoMetrics will comply with every current or future reporting framework;

• the Services will replace legal, environmental, accounting, audit, assurance or compliance advice;

• every third-party platform will remain available or compatible;

• use of EcoMetrics will achieve any particular commercial, environmental, regulatory or marketing outcome.

18.4 All implied warranties, conditions and terms are excluded to the fullest extent permitted by law.

19. Liability

19.1 Nothing in these Terms excludes or limits liability for:

• death or personal injury caused by negligence;

• fraud or fraudulent misrepresentation;

• any liability that cannot legally be excluded or limited.

19.2 Subject to section 19.1, we will not be liable for:

• loss of profits;

• loss of revenue;

• loss of sales;

• loss of business;

• loss of opportunity;

• loss of anticipated savings;

• loss of goodwill;

• loss of reputation;

• loss or corruption of data;

• indirect loss;

• consequential loss;

• special damages.

19.3 Subject to section 19.1, we will not be liable for losses arising from:

• inaccurate, incomplete or unavailable Campaign Data;

• third-party platform errors, outages, API changes or data issues;

• changes to our methodology, assumptions or emissions factors;

• your use or interpretation of Carbon Data;

• business decisions made using EcoMetrics;

• environmental, sustainability, ESG, carbon, net-zero, carbon-neutral or similar claims made by you;

• your failure to export data before cancellation or termination;

• your breach of these Terms.

19.4 Subject to section 19.1, our total aggregate liability arising out of or in connection with these Terms, the Services, the Platform, Carbon Data, reports or Badge Assets will not exceed the fees paid by you to us in the 12 months immediately before the event giving rise to the claim.

19.5 If you have used the Services for less than 12 months, the liability cap will be the fees paid by you during your period of use.

20. Indemnity

20.1 You will indemnify us against losses, claims, damages, liabilities, costs and expenses arising out of or in connection with:

• your breach of these Terms;

• your Campaign Data;

• your use of EcoMetrics in breach of third-party platform terms;

• your misuse of the Services;

• environmental, sustainability, ESG, carbon, net-zero, carbon-neutral or similar claims made by you;

• claims by agency clients or third parties relating to your use of EcoMetrics;

• your unauthorised connection of any account, platform or data source;

• your infringement of third-party rights;

• your breach of applicable law.

21. Customer publicity

21.1 We may identify you as an EcoMetrics customer, including by using your name and logo on our website, sales materials, presentations, social media and marketing materials.

21.2 You may opt out of this by notifying us in writing.

21.3 We will stop new public use of your name or logo within a reasonable period after receiving your opt-out request.

21.4 We will seek separate permission before publishing a detailed case study, testimonial or press release naming you.

22. Changes to these Terms

22.1 We may update these Terms from time to time.

22.2 We will notify you of material changes by email, through the Platform, on our website or by another reasonable method.

22.3 Unless otherwise stated, updated Terms will apply from the date stated in the notice or from your next renewal date.

22.4 If you continue using the Services after updated Terms take effect, you will be deemed to have accepted them.

22.5 If you do not agree to updated Terms, you may cancel your subscription.

23. General legal terms

23.1 Neither party will be liable for delay or failure to perform its obligations where caused by events outside its reasonable control.

23.2 You may not assign or transfer your rights or obligations under these Terms without our prior written consent.

23.3 We may assign, transfer or subcontract our rights or obligations to a group company, successor, purchaser, service provider, development provider, hosting provider, payment provider, support provider or other third party where this does not materially reduce your rights.

23.4 These Terms do not create a partnership, joint venture, employment relationship, franchise or agency relationship between us.

23.5 No person other than you and us has rights under these Terms.

23.6 If any part of these Terms is invalid or unenforceable, the rest will continue in force.

23.7 A delay or failure to enforce any right under these Terms does not waive that right.

23.8 These Terms, together with your order and any expressly agreed written terms, form the entire agreement between us relating to the Services.

24. Contact

You can contact us at:

EcoMetrics

Printelligence Network Limited trading as EcoMetrics

8 Morston Business Park

Whaley Road

Barugh Green

Barnsley

Yorkshire

S75 1HQ

Email: tom@ecometricsapp.com

25. Governing law

25.1 These Terms are governed by the laws of England and Wales.

25.2 The courts of England and Wales have exclusive jurisdiction over any dispute or claim arising out of or in connection with these Terms, the Services or the Platform.

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